Plus Plan

AppFolio Plus Plan: $3.00/Unit — Features, ROI, and When to Upgrade

AppFolio Plus at $3.00/unit/month adds workflow automation, the Lisa AI leasing assistant, and portfolio performance dashboards. The $1,500/month minimum means the upgrade only makes financial sense above 300–500 units with active leasing.

Residential
$3.00
/unit/month
$1,500/month minimum
Commercial
$3.00
/unit/month
$1,500/month minimum
HOA / Community
$3.00
/unit/month
$1,500/month minimum

Plus Plan Cost vs Core at Key Portfolio Sizes

The $1,500/month minimum applies until you hit 500 units. Below that, the effective rate climbs well above $3.00/unit.

UnitsCore MonthlyPlus MonthlyUpgrade PremiumPlus Effective/Unit
250 units$350/mo$1,500/mo(min)+$1,150/mo$6.00/unit
500 units$700/mo$1,500/mo(min)+$800/mo$3.00/unit
750 units$1,050/mo$2,250/mo+$1,200/mo$3.00/unit
1,000 units$1,400/mo$3,000/mo+$1,600/mo$3.00/unit
2,000 units$2,800/mo$6,000/mo+$3,200/mo$3.00/unit

What Plus Adds Over Core

Four key upgrades separate Plus from Core. Each has a measurable ROI for the right portfolio size.

Lisa AI Leasing Assistant

AppFolio's AI assistant handles prospect inquiries 24/7, schedules showings automatically, sends follow-up messages, and qualifies applicants before a human gets involved. Particularly valuable during peak leasing season when inquiry volumes spike.

Save 2-5 hours per application cycle

Workflow Automation

Build rule-based workflows triggered by events: lease expiry approaching → send renewal offer → if declined, list unit → notify maintenance for turn inspection. Replaces manual task checklists for recurring property management processes.

Reduce manual tasks by 30-50%

Performance Insights

Portfolio-wide BI dashboards showing occupancy trends, NOI by property, maintenance cost per unit, leasing funnel conversion, and portfolio growth metrics. Replace custom spreadsheets with built-in benchmarks.

Data-driven decisions, no spreadsheets

Priority Support

Plus subscribers get priority queue access to AppFolio's customer support team — shorter wait times and dedicated resources for complex accounting or maintenance issues.

Faster resolution for critical issues

When Does the Plus Upgrade Make Sense?

Upgrade to Plus when:

  • You manage 500+ units (minimum met at published rate)
  • Your leasing team handles 20+ applications per month
  • You spend 10+ hours/week on manual communications
  • You need portfolio-wide KPI dashboards for investors
  • Turnover rate creates heavy leasing automation needs
  • You want AI to handle after-hours prospect inquiries

Stick with Core when:

  • You have fewer than 400 units (Plus minimum hits hard)
  • Your portfolio has very low turnover (stable long-term tenants)
  • You don't run active leasing campaigns
  • The $800+/month upgrade premium isn't justified by time savings
  • You're already meeting occupancy targets efficiently on Core

Plus Plan — Frequently Asked Questions

Is AppFolio Plus worth the extra cost?
AppFolio Plus at $3.00/unit is worth the upgrade when the automation and AI tools save more time than the $1.60/unit premium costs. For a 500-unit portfolio, upgrading from Core ($700/month) to Plus ($1,500/month — minimum) costs an extra $800/month. If your leasing team handles 20+ applications per month and Lisa AI saves 2 hours per application, the ROI is clear. Below 300 units, Core is usually sufficient.
What does AppFolio Plus include that Core doesn't?
AppFolio Plus adds: (1) Lisa AI leasing assistant — automated prospect communication, showing scheduling, and application follow-up; (2) Workflow automation — rule-based automation for maintenance, lease renewals, and communications; (3) Performance insights — business intelligence dashboards with portfolio-wide KPI tracking; (4) Priority customer support.
What is the AppFolio Plus minimum?
AppFolio Plus has a $1,500/month minimum. At $3.00/unit, this minimum applies until you reach 500 units. A 300-unit portfolio on Plus pays $1,500/month (the minimum), which is an effective rate of $5.00/unit — significantly higher than the $3.00 headline rate. The minimum makes Plus expensive for sub-500-unit portfolios.
Calculate Plus cost for your portfolioFull Core vs Plus comparison