At 500+ units, AppFolio Plus reaches its published $3.00/unit rate and the automation ROI becomes clear. At 2,000+ units, the Max plan and enterprise alternatives like Entrata come into consideration. Here's the complete picture.
At 500+ units, both plans are at their published per-unit rates. The $1.60/unit Plus premium is pure automation and analytics value.
| Units | Core Monthly | Core Annual | Plus Monthly | Plus Annual | Plus Premium/yr |
|---|---|---|---|---|---|
| 500 units | $700 | $8,400 | $1,500 | $18,000 | +$9,600 |
| 750 units | $1,050 | $12,600 | $2,250 | $27,000 | +$14,400 |
| 1,000 units | $1,400 | $16,800 | $3,000 | $36,000 | +$19,200 |
| 1,500 units | $2,100 | $25,200 | $4,500 | $54,000 | +$28,800 |
| 2,000 units | $2,800 | $33,600 | $6,000 | $72,000 | +$38,400 |
A 1,000-unit portfolio with 20% annual turnover processes 200 leases/year. Lisa AI handling initial prospect qualification and showing scheduling saves roughly 3-5 hours per lease cycle. At $25/hour opportunity cost, that's $15,000-$25,000/year in staff time — vs Plus's $11,400/year premium over Core.
With 1,000 units, you're handling 80-100 maintenance work orders per month, dozens of lease expirations, and hundreds of resident communications. Automated workflows for maintenance escalation, renewal notices, and move-out inspections reduce manual coordination by 30-50% at scale.
If you manage properties for multiple investors, the BI dashboards in Plus let you show each owner real-time NOI, occupancy trends, and maintenance cost/unit. This level of transparency can be a competitive differentiator when onboarding new investment clients.
At 1,000 units, an accounting error, portal outage, or maintenance platform issue affects real operations and resident satisfaction at scale. Priority support access means faster resolution for critical platform issues.
Best for large multifamily apartment communities (1,000+ units in apartment complexes). Full marketing, leasing, operations, and resident experience suite. Strong in the institutional apartment market.
Best for complex mixed-use portfolios (commercial + residential), affordable housing with LIHTC compliance requirements, or portfolios requiring advanced GL accounting with multi-entity consolidation.
Best for commercial real estate, large mixed-use portfolios, and organizations needing highly configurable accounting and asset management. Strong in UK and international markets.